Wholehearted Range Plan and Website

As my new bridal brand has taken shape, the idea of creating a range plan for the boutique has developed and become more appealing. It seems only right that after designing the boutique and identifying my customer, I present the garments Wholehearted will offer. Presenting a range plan will enable me to further illustrate the style of my brand and will evidence my buying skills.

Although I am unaware of the exact costs of the dresses I have included, I have tried to be as realistic as possible. I have chosen designers that share a fairly similar ethos to Wholehearted’s to ensure the brands compliment one another. I have also  chosen a collection of dresses which incorporate different features however are of a similar style genre in order to appeal to Wholehearted's target market and form a cohesive, united collection. Through incorporating a variety of features and dress shapes, the collection will appeal to a wider range of people and cater for a variety of body shapes.

Below I have included an image of a website page I have designed for Wholehearted.