Wholehearted Bridal Boutique Exterior

Wholehearted Bridal Boutique Exterior

The image above illustrates the exterior of Wholehearted Bridal Boutique which takes inspiration from research I have carried out into boutique exteriors, window displays and brides impressions of bridal boutiques. I have been conscious to design a fresh and inviting boutique frontage which eliminates any possible feelings of intimidation from the brides perspective on entering the boutique.

The boutique exterior is white, a fresh and welcoming colour that is closely associated with the bridal industry. The clean, tidy and stylish frontage appears luxurious and professional and well highlights the black and lime green Wholehearted logo.

Taking inspiration from a couple of London boutiques and Kleinfeld (USA), I have designed a quirky and elegant shop front which consciously uses colour to create a unique, relaxed and contemporary feel. The large, simplistic yet effective window displays are vibrant and quirky in order to catch attention. Within the window displays, two solitary dresses which best illustrate the style of the Wholehearted are exhibited. In an attempt to reduce the mannequins static nature, the mannequins are positioned creatively in flowing postures which give the dresses shape and life. Through the suspension of the dress fabric viewers can appreciate the texture and drape of the beautiful fabrics. On exceptionally busy days, the fabric could even be gently blown using a wind machine. This would exhibit the beauty of movement in the fabric and create a very eye catching and imaginative window display.