A blog to illustrate and share my experiences and development during and following the BA (Hons) Fashion Design and Technology course at The AUCB. The blog gives particular attention to my 3 month work placement at Jenny Packham and final major project.

Wednesday, 16 May 2012

Wholehearted. The Brand Concept.


Open publication - Free publishing - More brand

Above I have displayed a digital copy of one of my final books, Wholehearted. The Brand Concept. The concise, formal book introduces and presents Wholehearted, the new fresh and contemporary bridal brand I have created.

Directed at investors, this book details the creation of the brand, describes the reasons behind Wholehearted's concepts and explains why Wholehearted will be a successful bridal brand and a worthwhile investment.

Wholehearted. The Brand Concept. The physical book.




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