Wholehearted. The Brand Concept.

Open publication - Free publishing - More brand

Above I have displayed a digital copy of one of my final books, Wholehearted. The Brand Concept. The concise, formal book introduces and presents Wholehearted, the new fresh and contemporary bridal brand I have created.

Directed at investors, this book details the creation of the brand, describes the reasons behind Wholehearted's concepts and explains why Wholehearted will be a successful bridal brand and a worthwhile investment.

Wholehearted. The Brand Concept. The physical book.

Wholehearted. The Image.

Open publication - Free publishing - More bridal

Wholehearted. The Image, the book displayed above, uses a range of photography to effectively illustrate the contemporary, fashionable and creative style of Wholehearted, my new bridal brand.

The book is aimed at Wholehearted's customers to help them understand and appreciate Wholehearted's image.

Wholehearted. The Image. The physical book.

Wholehearted. The Research.

The book displayed within this post documents the research, inspiration and ideas which have developed and influenced this project. The work presented within this book has enabled me to produce the outcomes of this project, ‘Wholehearted. The Brand Concept’ and ‘Wholehearted. The Image.’

I hope this book provides the reader of an understanding of my development and journey through this project and how the work has helped me to achieve the final outcomes, ‘Wholehearted. The Brand Concept’ and ‘Wholehearted. The Image’.

Open publication - Free publishing - More branding