Visit to Bath

Today I visited the city of Bath to consider in more detail whether it makes a good location for Wholehearted's first bridal boutique. I studied the city centre, the main shopping streets and the shops and boutiques as well as Bath's existing bridal boutiques and vacant boutiques.

I thoroughly enjoyed walking around the city and was inspired by the abundance of unique and contemporary boutiques which well compliment the style of my new bridal brand. I was surprised by the lack of both quality and quantity of bridal boutiques in Bath which proves there is a gap in the market for a contemporary and stylish bridal brand such as Wholehearted. 

Bath Shopping Street

Bath, Milsom Place

I also visited Bath's Wedding Fair. The fair was held in a luxurious hotel which mostly paid host to photographers, cake makers and florists.

Following my visit to Bath, depending on the rates of rent for the vacant shops I identified, I believe Bath makes a very suitable location for Wholehearted Bridal Boutique.